Cognitive Dissonance, or Slicing and Dicing the Baloney

I turned on the television just now (having shut it off in disgust at the end of the Red Sox v. Blue Jays game) to catch Jeremy Paxman slicing and dicing the hapless Educational Kinesiologist Dr. Paul Dennison, developer of the BRAIN GYM, on BBC's Newsnight. Paxman was plainly skeptical of the possibility that pressing "brain buttons" in the neck could promote communication between the left and right brain, for example. The program, presented on BBC America, then cut directly to a commercial for Kinoki Detox Foot Pads, which "use all-natural tree extracts and powerful negative ions to rid your body of harmful toxins." Yeah, ok.